We want you to get the advice and solution your business deserves.
Transforming hospitality
AM Hospitality Consulting and Events works with hotel owners, general managers and event professionals to unlock the performance their business is capable of. Founded by Aleksandra Mitrova, who brings over 15 years of progressive leadership experience across International brands and independent hotels across the Balkans, we combine brand-level commercial expertise with the personal attention of an independent consultant.
Aleksandra Mitrova
Founder
"I don't advise from the outside. I've built these strategies from inside the business, under the same pressure my clients face”
Real growth in hospitality doesn't come from theory — it comes from understanding a business at every level, from the front office to the boardroom.
I founded AM Hospitality Consulting & Events with a belief that true hospitality success is built through experience, passion and a deep understanding of what drives performance.
I have had the privilege of leading commercial strategies for internationally recognized hotel brands, supporting both established and pre-opening properties, and building teams focused on revenue growth, operational excellence and exceptional guest experiences.
Today, AM Hospitality Consulting & Events brings together a team of experienced hospitality professionals specialized in different areas of hotel operations and event organization.
Together, we combine real industry experience, strategic insight and hands-on expertise to help hospitality businesses grow, adapt and achieve sustainable success.
A modern approach
Hospitality doesn't stand still, and neither do we. Guests expect more than they used to, competitors are sharper and the space between an average property and an exceptional one keeps growing. Staying ahead takes more than instinct — it takes commercial fundamentals that have stood the test of time, paired with fresh thinking and the flexibility to move as fast as the market does.
We don't offer one-size-fits-all solutions. We listen first, diagnose with precisiona and build strategies shaped around your property, your team and your ambitions — not someone else's.
Alongside our consulting practice, we bring deep expertise in event design and delivery, from intimate corporate gatherings to large-scale international conferences and galas.